Privacy policy
Last updated: October 13, 2026
Valani LLC, trading as Valani Atelier ("Valani", "we", "us" or "our"), respects the privacy of the clients and visitors we serve. This Privacy Policy explains how we collect, use and disclose personal information when you visit www.valani.com (the "Site"), make a purchase, book a private viewing, commission a bespoke piece, or otherwise communicate with us (together, the "Services"). "You" means any client, visitor or other individual whose information we hold.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal or regulatory reasons. We will post the revised policy on the Site, update the "Last updated" date and take any other steps required by law.
Information We Collect
"Personal information" means information that identifies, relates to, describes or can reasonably be associated with you. What we collect depends on how you interact with us.
Information you give us
- Contact details: your name, postal address, telephone number and email address.
- Order information: billing and shipping addresses, payment confirmation, and the details of your purchase.
- Account information: username, password and other information used to keep your account secure.
- Viewing and appointment details: the date, time and location of a private viewing, and the pieces or gemstones you would like to see.
- Bespoke commission details: design preferences, sketches, reference images, ring sizes and other measurements, stone preferences and budget you share with us for a custom piece.
- Shopping information: items you view, add to your cart or wish list, gift cards, and purchases.
- Correspondence: anything you choose to include when you contact us by email, telephone, message or in person.
Some Services require certain information. You may choose not to provide it, but we may then be unable to complete an order, appointment or commission.
Information collected automatically
When you use the Site we may automatically collect information about your device, browser, network connection, IP address and how you interact with the Site ("Usage Data"), using cookies, pixels and similar technologies ("Cookies").
Information from third parties
- Service providers that operate our Site and store, including Shopify.
- Payment processors, who collect payment details (such as card or bank information and billing address) to process your payment. We do not store full card numbers.
- Advertising and analytics partners, who may collect information when you visit the Site, open our emails or interact with our advertisements.
Information we obtain from third parties is treated in accordance with this Privacy Policy.
How We Use Your Information
- To provide our Services: to process payments, fulfil and ship orders (including insured shipping), arrange private viewings, design and produce bespoke pieces, handle exchanges and store credit, manage your account and send you transaction-related messages. We may also allow Shopify to match your account with other Shopify services you choose to use, in which case Shopify processes your information under its own privacy policies.
- Marketing: to send you news of new collections, events and offers by email, text message or post, and to show you relevant advertising on our Site and elsewhere. For residents of the EEA and UK, our legal basis is our legitimate interest in promoting our jewelry (Art. 6(1)(f) GDPR), or your consent where required.
- Security and fraud prevention: to detect, investigate and prevent fraudulent, illegal or malicious activity. Fine jewelry is a high-value purchase, so we may verify identity, billing and shipping details before releasing an order. Please keep your account credentials private and contact us at once if you believe your account has been compromised.
- Client care and improvement: to respond to your enquiries, provide after-sales care, and improve our Site and Services.
- Legal compliance: to meet our legal, tax, accounting and regulatory obligations, enforce our Terms of Service, and protect our rights and those of our clients and others.
Cookies
We use Cookies to run and improve the Site, remember your preferences, and understand how visitors use the Site. For details of the Cookies used to power our Shopify store, see shopify.com/legal/cookies. We may also allow third-party partners to use Cookies on our Site to tailor advertising.
You can set your browser to block or delete Cookies. Some parts of the Site may not work correctly if you do, and blocking Cookies may not stop all sharing of information with advertising partners.
Our Site recognises the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we treat it as a request to opt out of the sale or sharing of your information and targeted advertising for that browser or device, and, where we can link it to your account, for your account too. Learn more at globalprivacycontrol.org. We do not respond to other "Do Not Track" signals.
How We Disclose Your Information
We may disclose personal information:
- To service providers who act on our behalf, such as IT and hosting, payment processing, analytics, client support, cloud storage, insurance, fulfilment and insured shipping carriers.
- To the gemologists, laboratories, setters and workshops we work with, to the extent needed to certify, produce or service your piece.
- To business and marketing partners who help us provide Services and advertise to you, who use your information under their own privacy notices.
- When you direct or ask us to, for example to ship a gift to another person.
- Within our corporate group, including our affiliates, to operate our business.
- In connection with a merger, acquisition or similar transaction, to comply with law or legal process (such as a subpoena or court order), to enforce our Terms of Service, and to protect the Services, our rights and the rights of others.
In the past 12 months we have disclosed the following categories of personal information for the purposes described above:
| Category | Categories of recipients |
|---|---|
|
|
We do not use or disclose sensitive personal information without your consent or to infer characteristics about you.
In the past 12 months we have "sold" or "shared" (as those terms are defined by applicable law) the following personal information for advertising and marketing:
| Category of personal information | Categories of recipients |
|---|---|
| Identifiers, such as name, email address and telephone number | Business and marketing partners |
| Commercial information, such as records of products purchased | Business and marketing partners |
| Usage Data | Business and marketing partners |
You can opt out at any time, as described under "Your Rights" below.
Third-Party Websites
Our Site may link to websites and platforms run by others, including social networks. We are not responsible for their privacy or security practices, and we encourage you to read their policies. Information you share on public or social platforms may be visible to others.
Children
Our Services are not directed to children, and we do not knowingly collect personal information from children. If you believe a child has given us personal information, please contact us and we will delete it. We have no actual knowledge of selling or sharing the personal information of anyone under 16.
Security and Retention
We use reasonable administrative, technical and physical safeguards to protect personal information, but no method of transmission or storage is completely secure. Please do not send sensitive information to us through insecure channels.
We keep personal information for as long as we need it to maintain your account, provide the Services, service and care for pieces you have bought or commissioned, meet our legal and tax obligations, resolve disputes and enforce our agreements.
Your Rights
Depending on where you live, you may have some or all of the following rights. These rights are not absolute, and we may decline a request where the law allows.
- Access / know: to ask what personal information we hold about you and how we use and share it.
- Deletion: to ask us to delete your personal information.
- Correction: to ask us to correct inaccurate personal information.
- Portability: to receive a copy of your personal information or have it transferred to a third party.
- Opt out of sale, sharing or targeted advertising: to tell us not to sell or share your personal information or use it for targeted advertising. A GPC signal is treated as this request for your browser or device.
- Restriction: to ask us to restrict or stop processing your personal information.
- Withdraw consent: where we rely on your consent, to withdraw it at any time.
- Appeal: to appeal our decision if we decline your request, by replying to our response.
- Marketing preferences: to unsubscribe from marketing emails at any time using the link in each email. We will still send messages about your orders, appointments and commissions.
To exercise these rights, contact us using the details below. We will not discriminate against you for doing so. We may need to verify your identity before responding, and you may appoint an authorised agent to act for you if they provide proof of your authorisation. We will respond within the time required by law.
Complaints
If you have a complaint about how we handle your personal information, please contact us first. If you are not satisfied with our response, you may be able to appeal or lodge a complaint with your local data protection authority. In the EEA, a list of authorities is available here.
International Clients
We are based in the United States and work with partners in other countries, so your personal information may be transferred to, stored and processed outside the country where you live. Where we transfer personal information from the EEA or UK, we rely on recognised safeguards such as the European Commission's Standard Contractual Clauses or the UK equivalent, unless the destination has been found to provide adequate protection.
Contact Us
For questions about this Privacy Policy or to exercise your rights, please contact:
Valani LLC (Valani Atelier)
36 West 44th Street, Suite 816
New York, NY 10036, United States
Email: explore@valani.com
Telephone: +1 (212) 702-9703
For the purposes of applicable data protection law, Valani LLC is the controller of your personal information unless we state otherwise.